Rubric : Direct from the markets - FruiTrop - n° 175 - 2010 February - p.9
Keywords : Pineapple / Fresh / Europe
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A catastrophe has been forecast for so long and never happened on the pineapple market that it might be considered immunised against any change in trend. The 12% annual growth observed for more than a decade seems to have the nature of a constant in physics—unchanging and universal. So how should we understand the strong fall in import prices in Europe in 2008? Will the world economic downturn bring the pineapple market to its knees? In any case, new scope for growth must be found for today or tomorrow and, for the moment, there is nothing new in the east. Contents p. 7 : The fresh pineapple market: so far so good... or nearly p. 13 : 2008 season report — Pineapple shipped by sea: a terrible year for ‘Sweet' promising a gloomy future p. 17 : 2008 season report — Pineapple shipped by air: greater need for the professionalization of operators p. 22 :Statistics panorama: world, EU, USA, Japan p. 24 : Producer country sheet: ‘Victoria' pineapple in Réunion p. 26 : Pineapple growing p. 28 : Nutritional deficiency p. 29 : The main pineapple varieties p. 30 : Pineapple quality defect
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Analysts of the international pineapple market have exhausted the long list of adjectives and expressions available to describe its continued dynamism and seemingly unlimited resistance to the morosity of the fruit and vegetable market. Year after year, FruiTrop reports ever-increasing scores. The volumes grown, the countries involved in production, import figures, consumption, etc. are all larger, stronger and higher than before. Fresh pineapple is the success story of the last twenty years. Consumption in the United States increased from 0.86 kg per person in 1996 to nearly 2.4 kg in 2007. The trend is the same in Europe with an increase from 0.7 kg in 1996 to 1.7 kg in 2007. On the European market, the 2007 pineapple season was fairly mediocre, especially when compared to 2006. The volume balance was delicate and was only maintained thanks to features on which European market operators have very little control. They include mainly the supply of 'Sweet' from Latin America that continued to increase and set the pace of the season. This variety is increasingly the standard for the pineapple market. The volumes of 'Smooth Cayenne' continued to decrease to the point of being a minor feature of the market. Indeed, this variety is continuing to lose its popularity and is now sold on only a few markets in Europe—mainly in France and Eastern European countries. Contents p. 8 European market: a cure for morosity p. 15 2007 pineapple season by market in Europe p. 21 European pineapple imports by air: a market in danger? p. 22 Statistics panorama: world, EU, USA, Japan p. 25 Producer country sheet: Costa Rica p. 27 Pineapple growing p. 30 The main varieti
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World pineapple is still increasing and has now reached some 18 million tonnes. The ranking of the main producer countries has not changed since 2000 and 80% of world production is still in the hands of 12 countries in three continents. World exports of fresh pineapple total 1.6 million tonnes and are increasing strongly. The markets in the United States, Europe and Japan take more than half of these volumes. Contents p. 5: Not a cloud in the sky p. 8: The EU 2006 pineapple season (France, Netherlands, Belgium, Germany) p. 14: The main pineapple varieties (Sweet, Smooth Cayenne, Victoria, Honey Gold) p. 16: Statistics panorama (World, EU, United States, Japan) p 18: Producer country sheet (Costa Rica, Côte d'Ivoire)
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Business is generally brisker and prices more advantageous in December than in all the other months of the year. This year, it was marked more by a decrease in total supplies which sold quite well in spite of a few problems of quality. Supplies on the air-freighted pineapple were also small and of uneven quality. The situation was more profitable for 'Victoria', especially in the last two weeks of the month, but here again the small volumes available did not really allow operators to profit from the good market conditions
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